YouTube Engagement Rate Calculator
See how actively your YouTube audience responds. Enter your subscribers and the average likes and comments per video.
Enter your subscribers and your average interactions to see your engagement rate.
How to use the YouTube Engagement Rate Calculator
- Enter your numbers in the boxes. Boxes marked optional can stay empty.
- The result updates as you type.
- Try different numbers to see what changes.
Tips for YouTube
- Use the average of your last 10 videos, and compare similar video types, such as long videos with long videos.
- Ask for a specific kind of comment, like a question or a topic request. People answer clear prompts more than general ones.
- Watch time and viewer retention matter as much as likes. Check them in YouTube Studio next to this number.
Frequently asked questions
Why use subscribers instead of views?
Subscribers show how engaged your core audience is. You can also divide by views to see how a single video performed. Pick one method and keep using it.
What is a good rate?
It depends on your niche and size. The labels here are rough rules of thumb, and bigger channels usually have lower rates than small ones.
Grow your profile
Need a stronger start for your channel? See our YouTube services.
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