TikTok Engagement Rate Calculator
Find out how much your TikTok audience reacts to your videos. Enter your followers and your average likes, comments and shares per video.
Enter your followers and your average interactions to see your engagement rate.
How to use the TikTok Engagement Rate Calculator
- Enter your numbers in the boxes. Boxes marked optional can stay empty.
- The result updates as you type.
- Try different numbers to see what changes.
Tips for TikTok
- Use the average of your last 10 to 20 videos instead of one video. One viral video can hide your normal results.
- TikTok engagement is often higher than on other platforms, so compare yourself with TikTok accounts of a similar size.
- Comments and shares show stronger interest than likes. Try ending videos with a question to start a conversation.
Frequently asked questions
How is the rate calculated?
We add the average likes, comments and shares per video, divide by your followers and multiply by 100. Some people divide by views instead. Both are fine, just stay consistent.
What is a good TikTok engagement rate?
It depends on your niche and size. The labels on this page are rough rules of thumb, and smaller accounts usually see higher rates than large ones.
Grow your profile
Want a stronger start for your next video? See our TikTok services.
See TikTok services